Social Media Monitoring & Analytics

Trends. Talk. Conversation.

Posts Tagged ‘Twitter’

New Twitter Stats

Posted by Neil Vineberg on July 8, 2009

tf-tweetstatsSysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:

  • 72.5% of all users joining during the first five months of 2009.
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
  • 5% of Twitter users account for 75% of all activity
  • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
  • More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
  • There are more women on Twitter (53%) than men (47%)
  • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

“We wanted to take an extensive snapshot of Twitter that goes far beyond anything done to document Twitter’s use, growth and demographics,” said Nick Koudas, Sysomos’ co-founder and chief executive. “While Twitter’s growth has been well documented, we wanted to put the spotlight on how people use Twitter, as well as identify many of the key trends in their backgrounds, demographics and activity. Our study, based on the most comprehensive dataset of Twitter users, provides a wealth of information for anyone interested in getting in-depth details about Twitter.”

Advertisements

Posted in Analytics, Social Media, Twitter | Tagged: , , , , , | Leave a Comment »

8 Twitter Analytics Tools

Posted by Neil Vineberg on July 1, 2009

twitter-tools1Here are 8 Twitter analytics tools suggested by Social Media Today:

1. Twitalyzer: a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.

2. MicroPlaza: a way to discover relevant and interesting items from the people we follow on Twitter. MicroPlaza delivers the filtered links from our Twitter timelines. It’s a discovery engine and a personal newswire.

3. Twist: a way to see trends of keywords or product names, based what Twitter users are tweeting about. See frequency of a keyword or product name being mentioned over a period a week or a month and display them on a graph.

4. Twitturly:  tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to their followers on Twitter, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.

5. TweetStats: shows tweeting behavior of Twitter users. It consolidates and collates Twitter activity data and present them in colorful graphs.

6. TwitterFriends: explore the hidden network of Twitter contacts that are really relevant for you, see who among your Twitter friends are online at any moment, read stats about your own Twitter account and identify the Twitterers posting the most links.

7. Quickrate / Thummit: harvests the rich content of the Twittersphere to synthesize opinions on hot topics of the day (recent movies, buzzing memes).

8. TweetEffect: enter your twitter name and analyze your 200 latest updates and flag those up that made people follow or leave you.

Posted in Analytics, Monitoring, Social Media, Twitter | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Tracking Twitter

Posted by Neil Vineberg on July 1, 2009

imagesTracking Twitter is a tool created by Electric Artists that lists major brands using Twitter in various business categories, including: brands, media, television, celebrities, and electric artists. For additional information on brands using Twitter, visit the Tracking Twitter blog.

Posted in Monitoring, Twitter | Tagged: , , , , , , , | Leave a Comment »

Do Social Media Marketers Dream Of Monitoring Tools?

Posted by Neil Vineberg on June 19, 2009

704dreamAnna Banks at Organic offers an informative post on social media monitoring tools. Her dream list of features includes:

1. Easy self-service set up of topics and queries.
2. Efficient filtering of topics.
3. Delivery of results in real-time.
4. Sentiment analysis.
5. Trending Data.
6. Comparison to competitive information.
7. Identification of conversation “themes” around a topic.
8. Identification of Influencers or “influential posts.”
9. Demographic Information.
10. Respond to and track engagement.

Read more

Posted in Uncategorized | Tagged: , , , , , , , | Leave a Comment »