Do Social Media Marketers Dream Of Monitoring Tools?

Anna Banks at Organic offers an informative post on social media monitoring tools. Her dream list of features includes:

1. Easy self-service set up of topics and queries.
2. Efficient filtering of topics.
3. Delivery of results in real-time.
4. Sentiment analysis.
5. Trending Data.
6. Comparison to competitive information.
7. Identification of conversation “themes” around a topic.
8. Identification of Influencers or “influential posts.”
9. Demographic Information.
10. Respond to and track engagement.

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