Social Media Monitoring & Analytics

Trends. Talk. Conversation.

In-House Analytics Skills: Not a Luxury

Posted by Neil Vineberg on June 19, 2009

According to the Serengeti Agency, for digital marketers, analytics is like breathing.  Nothing else in the body functions in the absence of breathing.   No matter how hard you try, breathing cannot be outsourced.   This is true regardless of whether digital marketing is accomplished by an in-house team or outsourced to an agency.

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